Client C - Performance Summary
MARCH 2026 - JUNE 2026
Overview
Since Game Plan Consulting (GPC) began working with Client C in March 2026, the business has demonstrated strong performance across key value and engagement metrics, outperforming industry benchmarks in several critical areas.
The focus has been on improving customer value, increasing engagement, and maximizing revenue generation from existing customers.
Key Performance Highlights
R1,099 vs R499 avg revenue
R177 vs R116 benchmark
8.6 vs 5.5 days active
Detailed Performance Analysis
Revenue Performance
Client C's Average Net Revenue per Customer is currently R1,099.10, which is 120% above the benchmark of R499.40. This is the strongest-performing metric and demonstrates the effectiveness of customer value optimisation and retention strategies implemented since March.
Deposit Value Growth
The Average Amount per Deposit stands at R177.90, exceeding the benchmark of R116.90 by 52%. This indicates that customers are depositing significantly higher amounts than the market average, contributing positively to overall revenue growth.
Similarly, the Average Total Deposit per Customer is R1,281.40, outperforming the benchmark of R1,218.40 by 5%. While the margin above benchmark is modest, it reflects consistent customer value generation.
Customer Engagement
Customer engagement remains strong, with Average Activity Days per Customer reaching 8.6 days, compared to the benchmark of 5.5 days. This represents a 55% improvement above benchmark, indicating that customers are interacting with the platform more frequently and demonstrating higher levels of loyalty and engagement.
Areas Requiring Focus
Deposits per Customer
While deposit values are strong, the Average Deposits per Customer metric remains below benchmark at 7.2 deposits, compared to the benchmark of 10.4 deposits. This places Client C 31% below benchmark, suggesting an opportunity to increase deposit frequency through targeted CRM campaigns, loyalty initiatives, and personalised engagement strategies.
First-Time Depositor Conversion
The FTD (First-Time Depositor) to Active Customer Conversion Rate is currently at 52%, slightly below the benchmark of 57%. Although the gap is relatively small, improving this conversion rate by refining onboarding journeys, welcome campaigns, and early lifecycle engagement could unlock additional customer lifetime value and increase the proportion of engaged, high-value customers.
Summary & Recommendations
Client C is performing exceptionally well in revenue generation and customer engagement, significantly outpacing industry benchmarks in the most critical financial and loyalty indicators. However, there are clear opportunities to enhance deposit frequency and first-time depositor activation.
GPC Recommendations:
- 1. Launch targeted campaigns to increase deposit frequency, focusing on behavioural triggers and incentive-based engagement.
- 2. Enhance onboarding flows to improve FTD-to-active conversion, ensuring new customers experience value early in their journey.
- 3. Continue optimizing customer value strategies to maintain and extend the current lead over benchmarks.