Client B - CRM Strategy Launch
LAUNCHED 1 JUNE 2026
Overview
Game Plan Consulting (GPC) officially launched its CRM strategy on 1 June 2026, marking a significant step in strengthening customer engagement, improving depositor retention, and driving sustainable growth across the customer lifecycle.
The CRM programme is designed to create a more data-driven and customer-centric approach by ensuring every lead, depositor, and inactive customer receives relevant and timely communication.
Key CRM Objectives
Increase Depositor Growth
Convert more leads into active depositors through targeted onboarding and nurturing campaigns.
Improve Customer Retention
Reduce churn by proactively engaging customers at risk of becoming inactive.
Drive Customer Activation
Encourage new and existing customers to increase transaction frequency and product usage.
Enhance Customer Experience
Deliver personalised communications based on customer behaviour and lifecycle stage.
Strengthen Data-Driven Decision Making
Use CRM insights and reporting to optimise campaign performance and customer engagement strategies.
CRM Target Areas
Lead Conversion
- • Increase leads converting to depositors
- • Improve response & engagement rates
New Depositor Activation
- • Accelerate first deposit to active status
- • Implement onboarding journeys
Active Customer Growth
- • Increase active depositors month-on-month
- • Promote product adoption
Inactive Customer Re-engagement
- • Launch win-back campaigns
- • Reactivate dormant customers
Churn Reduction
- • Identify customers showing disengagement
- • Deploy retention campaigns to improve lifetime value
Expected Outcomes
With the CRM strategy commencing on 1 June, GPC aims to establish a structured customer lifecycle management framework that delivers:
- • Higher lead-to-depositor conversion rates
- • Increased active customer numbers
- • Reduced inactivity and churn levels
- • Improved customer retention and lifetime value
- • Better visibility into customer behaviour and campaign performance
This initiative positions GPC to build stronger customer relationships while supporting its broader growth and revenue objectives throughout the remainder of 2026.