Transforming CRM Into A Strategic Growth Engine
Game Plan Consulting (GPC) is a specialist CRM consultancy focused on helping operators unlock greater retention, loyalty, and long-term customer value through intelligent, data-driven customer engagement.
With deep expertise across both African and European iGaming markets, we believe that CRM is far more than sending campaigns, bonuses, or promotional messages. True CRM is about understanding player behaviour, recognising intent, anticipating needs, and creating meaningful customer experiences throughout the entire player lifecycle.
Building The Future Of CRM In Africa
Game Plan Consulting was founded in 2024 to address a critical gap in the African iGaming market: the widening divide between increasing demand for sophisticated CRM capabilities and the shortage of experienced CRM professionals. With 15+ years of industry expertise, GPC bridges this gap by providing world-class CRM consulting while developing the next generation of African CRM talent.
Having built my own career in CRM within the iGaming industry, I have seen first-hand the opportunities that this field can create. CRM has been an incredibly rewarding career path, allowing me to combine data, strategy, technology, and customer psychology to drive meaningful business outcomes.
GPC was established not only to help operators improve retention, loyalty, and customer value, but also to help develop the next generation of CRM talent across Africa. We are passionate about creating pathways for young African talent to enter the industry, develop valuable CRM skills, and build sustainable careers in a field that continues to offer tremendous potential.
For us, success is measured not only by the results we deliver for our clients, but also by the opportunities we create for people.
Every Player Is Different
At GPC, we help operators move beyond generic, batch-and-blast communications and towards a more strategic, player-centric approach to engagement.
Customer Intelligence
Understanding player behaviour patterns and lifecycle stages
Predictive Analytics
Data-driven insights that anticipate customer needs
Personalisation At Scale
Delivering the right message at the right time
Bridging Technology And Strategy
What sets GPC apart is our ability to bridge the gap between technology and strategy. We understand that implementing a CRM platform alone does not guarantee success.
Operators need the right structure, processes, segmentation frameworks, customer journeys, content strategies, and performance measurement models to fully realise the value of their CRM investment.
We work closely with operators to create CRM programmes that are commercially effective, operationally scalable, and built around the needs of their customers.
Because when CRM is done right, it becomes one of the most powerful drivers of retention, loyalty, and revenue growth.
Powered By Data
Modern CRM uses predictive models, behavioural triggers, and real-time decision-making to create personalised customer journeys.
Driven By Strategy
From onboarding to VIP management and churn prevention, we build CRM programmes that deliver value at every lifecycle stage.
Actionable Insight
We transform customer data into actionable insight, enabling smarter engagement strategies that drive measurable commercial outcomes.
Meet The Experts
GPC empowers operators to transform CRM from a marketing function into a strategic growth engine driving acquisition, retention, loyalty, and lifetime value through intelligent, customer-centric engagement.
Building World-Class CRM Capabilities Across Africa
To help operators across Africa build world-class CRM capabilities that create meaningful customer relationships, drive sustainable growth, and deliver exceptional player experiences through intelligent, data-driven engagement.