Client A - CRM Performance
OCTOBER 2025 - APRIL 2026
Overview
Since Game Plan Consulting (GPC) implemented CRM services for Client A, the business has achieved significant growth and improved customer management outcomes.
Key Metrics
9,000 → 18,000 depositors
4,500 → 10,500 active
Low & stable
Key Improvements
Exponential Depositor Growth
100% growth in the total depositor base, increasing from approximately 9,000 depositors in October 2025 to 18,000 by April 2026.
Sustained Momentum
50% growth in just four months (January to April 2026), demonstrating strong momentum and effective CRM-driven engagement strategies.
Active Customer Expansion
132% increase in active depositors, with the active customer base more than doubling from approximately 4,500 to 10,500 customers.
Healthy Pipeline
Consistent lead generation and acquisition, creating a healthy pipeline of prospective customers and supporting sustained growth.
Optimal Retention
Low and stable churn rates of approximately 8–9%, indicating strong customer retention despite rapid expansion.
Strategic Visibility
Improved visibility into customer lifecycle stages, enabling targeted engagement, retention, and reactivation initiatives.
Conclusion
Overall, the CRM programme has strengthened customer acquisition, engagement, and retention, resulting in substantial business growth while maintaining a healthy and sustainable customer base.